Why Digital Marketing Cannot Work For Your Waste Business

If you are a baby boomer managing a small waste business (junk removal, hauling, waste collection, waste treatment), I've something for you here.

We are in a digital era where AI seems to solve everything.

Are you not able to write something? You can ask AI.

Are you not able to find something on the net? You can ask AI.

Do you want to know the new waste regulation? You can ask AI to summarize it.

And so on.

Honestly, the world we knew 20 years ago disappeared, leaving the space to a world where everything goes online.

What about the advertising pages you asked to create when you launched your business in the early 90s?

They seem outdated.

Today, everything is going on with Google, Facebook, and YouTube ads, and everything done before is no longer needed.

But as I wrote, it seems.

The reality is quite different. It is full of digital marketing agencies that want you at all costs to believe that the marketing world is now only online and only digital, but it is not.

This goes against the marketing definition: connecting those who produce and/or sell a service with those who need that product and/or service. 

So here it is from this that it emerges how important it is to know your target audience.

Know where they are, whether they are online or offline.

And then figuring out how to interact with him.

Anyone who tells you otherwise or wants to sell you at all costs that "Today we are in the digital world, and everyone is online" blatantly tells you that they are not marketers. 

And above all, he will make you spend a lot of money on sponsored campaigns that will generate poor results.

Marketing is a science, like all sciences, it is not exact, but it is based on initial data collection and then going on to build a strategy and refine it more and more.

People who tell you, "I'll generate you leads for $10," do it as if they are potatoes when they are not. In every field, every state, and every specialization, the price varies, and it does so with a different dynamic.

That's why data collection goes at the base.

And for that, a market analysis is needed at the base of every single marketing step. 

How can you build a house without a solid foundation?

You can’t.

That’s why your marketing investments are not giving you the results you were expecting.

There is no point investing more in ads, on more channels, engaging influencers, and so on if you don't know where your target audience is first.

Before going ahead in any marketing investment (online or offline) be sure to develop a strong and precise market analysis that will give you the following:

– market size;

– target audience characteristics;

– main platforms (online and offline) where your target audience is;

– pain points;

– solutions already present in the market;

– competitors (direct and indirect);

– best competitor offer in the market.

These are the essential elements you need to have to craft a strategy that doesn’t waste money. 

Without that you all the marketing activities you will implement will burn your budget for nothing.

Forget people telling you that they already did for others in your field.

Probably yes, or probably not, that's not important, what is important is that as I've just shared with you, the results are completely different only changing one of the variables.

That's all.

Starting from now change your marketing approach if it's not delivering the results you want.

Be The Change!

Sam

Founder of M4W - Marketing4Waste

#wastemanagement #junkremoval #recycling #digitalmarketing