How Much Do You Charge For That?

As a Junk Removal or Waste Company Owner, that’s the worst question you could receive.

Indeed, this question is just to let you know the mistakes you are making with your marketing and sales approach.

Even if you are sharing your mobile phone on your truck or in your trailer or outsourcing the management of your Google ads to someone you consider an expert, your marketing has five problems.

Maybe more, but they are the ones that you should consider to maximize your time and your work.

I’ll tell you the five whys behind this question here:

– First, it means that your target audience is broad and not focused.

I know that the marketer you engaged probably told you that it's easier to acquire leads going broad, but the truth is that you waste a lot of time managing requests not aligned with the service you are selling. That's the problem.

– Second, your marketing is not generating qualified leads for your service.

Your leads are not qualified for your service. It originates directly from the first point. Highly qualified leads can cost more regarding details needed to identify your target audience and market and create your offer. But once you provide all these details, your campaigns start generating the lead your company needs to grow, avoiding wasting time with people who are not on target.

– Third, your offer is unclear for you and the target of your ads.

That's another big problem: unclear offer. It's so diffused on the market at the point that I read dozens of posts in FB groups and on LIn groups about junk removal and waste company owners asking members what they charge. Folks, that's the base of your job. You should know what to charge, starting from the market where you are, your target audience, the type of service you are offering, and your business structure. Come on, folks?!

– Fourth, your prices are not defined, and your audience is searching for someone cheaper than another one.

The price problem originates from the offer problem. That's the point.
If you don't have clear your offer because you don't know the service you want to offer, because you don't know your market, because you don't know your audience, what price would you like to ask?

It's like entering a candy shop that doesn't know the price of a single candy.

– Fifth, you are perceived as a generalist and not an expert for a specific category (warehouse junk remover, office data cleaner, etc).

That's the terrible point. You are perceived as another junk removal/waste collector/waste company owner in your market.

Boom.

That's the most significant problem in the field.

You acquire a license or franchising and enter the market without doing any profiling and analysis. You are like the others available in your area, but you are the last one that arrived. To gain some positions, you start offering your service, cutting the price of your closest competitor.

Long story short: you'll live to work and not work to live.

If you keep your approach the same, the competition will always be on prices.

Every time you hear the question, "How much do you charge for that?" think about this post, and if you don't want to listen to it again, click here and book a free consultation.

All the best

Sam

#wastemanagement #junkremoval #recycling #marketing