No, the most difficult word to say…

If you are a junk removal or a small waste management company owner who built his/her company with blood, tears, and sacrifices, you know very well what I mean.

A customer calls you asking, “Do you collect car parts?”

You say yes instead of saying No because it’s not your business. In your mind, you don’t want to lose the customer. In reality, you’re losing dozens of customers with this action.

Indeed, when you start the job, you’ll discover that the job requires more time than you thought.

Another customer calls you asking, “Do you collect old furniture?”

You never did before, but you need the job because you must pay for the new truck. Starting from the picture, it seems something that requires 3-5 hours… when you arrive, you discover that you need 5 hours more and that your truck and trailer are insufficient to load the entire load. You think that you'll lose the customer by not picking up this call, but believe me, by taking it, you’re losing more than a single customer.

A customer calls you asking, “Do you cut the grass and clean my warehouse?”

It’s not your job, but you cannot say no because your competitor in the area is acquiring customers faster than you. You decide to do the work. You rent a lawn mower and everything you need to do the job. Once you are there to do the job, you discover that you need more people to complete the service otherwise, you have to invest 3 days only to cut the grass.

In all the cases I mentioned above, the only answer to tell was NO.

I understand that it’s not easy to say NO, especially when the number of prospects that call you or that you receive by email daily is lower than the one you need for your business.

But that’s the common problem of the unprofiled business.

Or better, the unprofiled marketing strategy behind a company that has to answer always YES to balance the monthly budget.

For that reason, on Thursday, October 12th, I’ll do a webinar with NWRA to talk about the importance of using a market analysis to define:

– The Market;

– The Target Audience;

– The Offer;

– The Marketing Strategy;

– The Platforms Where To Acquire Leads;

– The Campaigns to Launch.

Indeed, the Market Analysis is the pillar to build any strategy for your business (even if you have a business that is not in waste).

All marketing agencies offering you something that doesn’t consider market analysis the main step to building everything are only working to waste your time and money.

I know the market better than others thanks to my degrees and interests, but creating a complete market analysis starting from a specific City, State, or Country is completely different from having an overview of the market.

For that, if you want to discover how a market analysis should be crafted before the launch of any marketing campaign (online or offline), click here to secure your seat.

I’ll wait for you

All the best

Sam

Founder of M4W - Marketing4Waste
#wastemanagement #junkremoval #recycling #marketing