How do you win the challenge with the field giants by leveraging your focused expertise and tailored approach?

In an industry dominated by conglomerates, where the balance of power seems endlessly tilted towards the giants, one might question, 

“Is there a place for the small waste companies anymore?”

The answer is a resounding yes. 

Your journey as an industry stalwart, having started as a truck driver and witnessed the evolution of waste management over the past three decades, gives you insights that no new player can fathom. 

While it's true that the giants have resources you might not access, you have something more valuable – specialized expertise and the ability to provide a tailored approach.

Move the Competition Out of the Standard

When it comes to standardized processes, the giants undoubtedly have the upper hand. Their resources, vast networks, and economies of scale allow them to operate efficiently. 

But remember, waste management is not just about moving garbage—it’s about solutions, relationships, and trust. 

And here’s the secret: the more personalized your services are, the more value they carry. 

This is where you can make the field uneven, turning the tables in your favor. 

How? 

By offering tailored solutions. 

By understanding each client's unique needs and ensuring that their waste management requirements are met with precision. 

It doesn’t matter how colossal the giants are; when it comes to bespoke solutions, you have the edge.

The 3-Step Strategy to Outshine the Giants

1. Identify Your Competitive Advantage

You've been in this game for 30 years or more. 

You know the ins and outs, the challenges, and the solutions. 

Your competitive advantage lies in your vast experience and your deep understanding of local nuances. 

Whether it's navigating rising gas prices or managing the escalating costs of landfilling, you've seen it all and tackled it all. 

Understand what sets you apart and use it as your selling point.

2. Act like a Laser in Your Niche

Focus. It's something the big companies often lose sight of in their bid to be everything to everyone. 

You have the luxury of honing in on specific areas—whether it's a particular type of waste, a certain region, or a niche industry that requires waste management. 

By becoming the best in your chosen niche, you effectively minimize competition from the larger players who cannot match your level of specialized service.

3. Become an Expert Your Target Audience Identifies

Trust isn't bought; it's earned. 

And who better to trust than someone who's been there and done that? 

Use your experience, share your stories, and provide advice. 

Platforms like social media aren't just for the young; they're a goldmine for sharing your expertise. 

Write articles, share posts, and even short videos—offer nuggets of wisdom. 

Not to sell but to educate and reinforce your position as an industry expert.

Understanding the Real Challenges

It's a challenging era—competition is fierce, everyone's racing to the bottom with their prices, and external factors like rising gas prices and increasing landfilling costs add to the strain. But remember, in this very challenge lies your opportunity. 

While others compete on prices, you can compete on value and service. 

While others face the wrath of unhappy customers due to standardized solutions, you can win hearts with your tailored approach.

Your company might have a lean team, and marketing might seem like a foreign concept, but remember, every interaction, every tailored solution, and every satisfied customer is marketing. 

And with the right strategies, not only is there space for small waste companies but there’s also a bright and prosperous future.

Stay resilient, stay focused, and remember, giants might be tall, but they can't bend as quickly as you can.

Be The Tailor! 😁 

Sam

Waste Management Expert

Founder of M4W - Marketing4Waste

#wastemanagement #junkremoval #tailormadesolution #marketing