Closed-Loop Marketing: A Way To Follow To Boost the Results of Your Small Waste Business.
Closed-Loop Marketing: A Way To Follow To Boost the Results of Your Small Waste Business.
Dear Waste Business Owners,
Having worked with seasoned professionals like you for over a decade, your grit, hands-on approach, and dedication have made you a pillar of the industry. Starting as truck drivers, you have seen every corner of the business, from the early sunrises to the late-night hauls. And this is your edge.
But the business landscape is evolving. And I am here to tell you that there's an untapped wellspring of potential that can drive your small waste business to unparalleled heights.
You heard the word combination close the loop several times, especially when talking about recycling, and even in one of my previous articles, I mentioned your important role.
But do you know that there is another loop to close to increase the results of your company?
Yes, it’s a loop between your marketing agency/department, sales team, or sales guy.
To do that, there is an approach called Closed-Loop Marketing. This approach, largely used by big companies, is an approach that can drastically change the results of your small waste business.
What is Closed-Loop Marketing?
Imagine having intimate knowledge of every customer interaction, from their first encounter with your service to the final handshake after a job well done. This system connects your marketing efforts directly with your sales results, creating a loop. It's not about throwing fancy promotions into the wind and hoping they land. It's precision. It’s aiming at the bullseye and hitting it, every single time.
Now you might think, "This sounds like a game for the big groups with large sales teams and sophisticated systems."
Wrong.
This is where your handy, tight-knit team shines.
Opportunity Beckons
Big companies often get lost in their bureaucracy, shackled by standard processes that overlook the nuances of the target audience's needs. But you, with your firsthand experience and direct line from sales to marketing, have the chance to dive deep into what your audience truly wants.
Your company can craft tailor-made solutions that these conglomerates can't. This is your domain. It’s in those intimate, personalized interactions where the magic happens, where trust is built.
Reaping the Rewards
By using Closed-Loop Marketing:
Loyalty Amplified: By addressing precise needs, you cement trust. Your clients will see no reason to look elsewhere. They will become your brand ambassadors, naturally referring you to others facing similar challenges.
Exit the Price War: When your service is so attuned to the client's needs that competition becomes virtually nonexistent, price wars become a thing of the past. You’re not just another service provider; you're a solution.
Your lifelong commitment to the industry has given you insights no marketing guru can replicate. By integrating these insights with Closed-Loop Marketing, you’re not just staying in the game; you’re changing it.
Taking the Leap
Perhaps marketing has seemed like foreign territory or something best left to the big corporations.
But it’s time.
Time to harness the unique strengths of your compact team, your deep industry knowledge, and this powerful strategy to elevate your business to levels you might not have believed possible.
It's not about joining the modern marketing rat race; it's about refining and maximizing the rich experience you already possess.
So, arm your single sales guy with the task of reporting back every slice of feedback.
Let’s create marketing that's not generic but crafted, not broad but laser-focused.
In a world full of noise, let your clarity shine.
Be The Change
Sam
Founder of M4W - Marketing4Waste
#wastemanagement #recycling #junkremoval #marketing
